Eureka / Studio
Proposal · APM Painting & Decorating
May 2026  ·  Confidential
Three directions

One website. Your call.

Hello, APM. We made you three fully working websites.

Each one is live and clickable — walk through, then tell us which direction feels right for you.

Prepared for
APM Painting & Decorating
By
Eureka Studio
Directions
Three
Decision by
Sun, June 7

01 / Directions

Three ways to take APM Painting & Decorating online.

painterdecorator.co.nz
Option A preview — The Editorial
Option A
The Editorial

Traditional craftsman-trade aesthetic. Cream background, APM red, and warm charcoal — timeless and reassuring for homeowners who value experience over flash.

Walk through →
painterdecorator.co.nz
Option B preview — The Modern
Option B
The Modern

Editorial Fraunces × Inter with APM red accent. Magazine-style portfolio grid that lets finished work do the talking — every photo earns its place.

Walk through →
painterdecorator.co.nz
Option C preview — The Striking
Option C
The Striking

Bold display type leading with "Twenty-six houses. One painter." Magazine-portfolio centrepiece that turns the gallery into the hero — for those who want to be remembered.

Walk through →

02 / What changes

More homeowners find you. More of them call.

What's different — in plain terms, no jargon.

🔍
Found when homeowners search for a painter in Auckland
Hard to find — very little text for search engines to work with
Rich with content: services, location, 15 years of experience, 78 reviews — all readable
Photographs of finished work get phones ringing. A full, content-rich page means more of your target customers find you before they find a competitor.
📱
Your quote-request button always one tap away
Contact button disappears when you scroll down
Call button and quote form follow the visitor all the way down the page
Most visitors decide within 30 seconds. If they can't find a way to reach you instantly, they move on. A persistent, tappable button fixes that.
🤝
96.6% NoCowboys rating surfaced the moment someone arrives
78 reviews buried off-site — visitors leave to check them
Rating, review count, 15+ years, and insurance shown immediately above the fold
More homeowners trust an established 15-year painter than a quote-only website. Your credentials are your strongest asset — they should be the first thing anyone sees.
Currently on your homepage
–96 words total — less than a short email
–Phone number is plain text — visitors can't tap to call on mobile
–No reviews or star rating visible without leaving the page
–No photos of finished work on the front page
–Site shows a security warning in most browsers (expired certificate)
–No map or address shown on the main page
On your new homepage
✓Full services list, team bio, process steps, and testimonials — all in one place
✓One tap to call from any phone, any time
✓96.6% NoCowboys rating and 78 reviews shown above the fold
✓26-image portfolio gallery front and centre — your work speaks for itself
✓Secure, fast, and trusted by every browser — no warnings
✓Interactive map, full address, and quote form all on one page
Homeowners searching "painter Auckland" are far more likely to land on your site More traffic
96.6% NoCowboys score and 78 reviews visible the moment someone arrives Higher trust
Visitors can call you in one tap — from any page, on any device Faster contact
All 26 project photos in a gallery that loads beautifully on phones Mobile ready
15+ years and public liability insurance displayed where it matters most Higher trust
You own the website and all its content — no locked platforms, no surprises You own it
Easy to update yourself, or we can handle it — the site stays current Always fresh

03 / Decide

Which direction, which package.

A — Direction

B — Package

C — Hosting

Choose a direction, package, and hosting to see your summary.
No thanks, I'm happy with my current website